Posts about Cannes Lions

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  1. Cannes Lions

    WFA at Cannes
    Open to WFA members only

    Each year at Cannes, WFA brings together a programme of events available to WFA members, including WFA co-hosted events and WFA…

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  2.    Is it time for a marketing makeover?
    Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

    Read more about "Is it time for a marketing makeover?"
  3.    Key trends from Cannes jurors and commentators
    CreativityCannes LionsInclusive marketingAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  4.    Differentiating skills in the AI era
    CreativityMarketing technologyCannes LionsAIMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

    Read more about "Differentiating skills in the AI era"
  5.    Does Asia Pacific need Lions or Merlions?
    Brand reputationCreativityCannes Lions

    Does Asia Pacific need Lions or Merlions?

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

    Read more about "Does Asia Pacific need Lions or Merlions?"
  6.    CMO Forum Meeting Overview, Cannes (June 2024)
    Advertising & policyCannes LionsCMO

    CMO Forum Meeting Overview, Cannes (June 2024)

    Overview of the WFA CMO Forum held in person in Cannes

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  7.    What do marketers want to see in Cannes?
    Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

    Read more about "What do marketers want to see in Cannes?"
  8.    Key trends from Cannes jurors and commentators
    Cannes LionsInclusive marketing

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  9.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

    Read more about "My five takeaways from Cannes 2023"
  10.    Unilever: Unstereotype influencer brand content
    Cannes LionsInclusive marketing

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…

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  11.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Cannes LionsInclusive marketing

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  12.    GLAAD: Advertising Visibility Index
    Cannes LionsInclusive marketing

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…

    Read more about "GLAAD: Advertising Visibility Index"